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The most frequently seen content type posted across nearly any platform is your blog content.
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Sharing promo codes or sales on Twitter, especially if they’re exclusively available just to your Twitter followers, is a great way to increase engagement and sales.Ĭheck out Wendy’s promotion of their new honey butter chicken biscuit that they’re offering free with any purchase.Ĭonsider ways that you can also offer or promote ongoing sales and discounts on your own Twitter profile. See how you can incorporate this type of humor into your own Twitter content strategy, if it aligns with your brand voice. You’ll often see users incorporating GIFs (either branded GIFs or from the built-in GIF library) into their tweets and replies, sharing memes and even jumping on viral memes.Ĭheck out how Chipotle took advantage of a viral meme going around Twitter. Twitter’s short-form content rules – after all, we do only get 280 characters – have made storytelling through GIFs and memes a prominent element of Tweeting and marketing across the platform. Since we’ve added YouTube to our publishing suite, we shared and pinned the announcement to the top of our Twitter feed for our followers to see.
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Update this pinned Tweet as often as necessary, based on what announcements or industry news you want to share. Brand announcementsĭo you have exciting news to announce? An upcoming launch or new features that your audience is waiting for? How about a big testimonial or endorsements to share? This is absolutely content you want to share with your followers.īetter yet, you can pin this Tweet to the top of your profile for new visitors to see as well. Whether it’s a simple article about people within your industry, such as the Brandwatch example below, a major change in regulations or even just a small algorithm change, you want to share this with your audience. This is information your audience should be made aware of. One type of content you should share across all platforms is important and/or interesting industry news. It can be something relevant to your brand, or just something to get the conversation started, like you see in Degree’s tweet below. Ask questionsĪsking questions of your audience is a great way to garner engagement from your followers. While not every single one of these ideas will work for every business or industry, you should find enough inspiration to jumpstart your creativity. Now that we’ve covered how and how often to Tweet, let’s get you started with your own content creation ideas.
Add notes to your content calendar to flag any marketing campaigns, and organize your Tweets for the day, week or month. Simply head over to the Publishing tab in your Sprout Social dashboard to start creating and scheduling your tweets.
Instead, using a tool like Sprout Social to manage your Twitter content and schedule Tweets ahead of time can help to free up a lot of your work hours.
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How to create and schedule tweetsĪs a marketer, it’s a good idea to schedule your social media content ahead of time so that you don’t have to worry about it as part of your day to day tasks.Įspecially if you’re creating 10 to 20 different posts for Twitter every single day, you don’t want your entire day to be taken up just by tweeting. While you might post on Facebook or Instagram once a day at most, Twitter best practices dictate that you should be posting at least 10 times a day, and even as often as 20-30 (or more!) times a day. Its feed moves incredibly quickly, due to the Twitter algorithm, making this platform vastly different from other platforms. While we’ve previously covered the best times to Tweet based on your industry, how often is a whole other story.īut as I’ve already mentioned, Twitter is a unique platform.
One thing many marketers wonder is how often they should be posting to different platforms. If these demographics match your target audience, you should work to reach them on Twitter. The majority of users are teens and young adults up to 29 years old from urban or suburban areas. Let’s first consider the key demographics of Twitter users. Why you should be on TwitterĮvery platform has its own demographics, rules and styles, and knowing which platforms are right for your business is important.
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And while several types of content tend to do well, others should be reserved for more professional platforms such as LinkedIn or more primarily visual platforms like Instagram and Pinterest.īut we’ll guide you through 17 engaging ideas of what to post on Twitter that your audience will love. Not sure what to post on Twitter? With every social media platform needing different strategies and content, it can be difficult to pinpoint what types of posts perform well on each.
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